Privacy Policy

Introduction

Royal Carriage Limousine LLC (“Royal Carriage,” “we,” “us,” or “our”) operates the website located at royalcarriagelimo.com and provides luxury ground transportation services throughout Chicago and the surrounding metropolitan area. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site or use our services. Questions? Contact us at info@royalcarriagelimo.com.

1. Information We Collect

Information You Provide Directly

• Name, email address, and phone number when you submit a booking or inquiry form
• Pickup and drop-off addresses, dates, and trip details when you request a quote or reservation
• Payment information processed through our booking platform (Moovs) — we do not store full payment card numbers
• Communications you send to us by email, phone, or contact form
• Account credentials if you create a profile through our booking system

Information Collected Automatically

• IP address, browser type, and operating system
• Pages viewed, links clicked, and time spent on pages
• Referring URLs and exit pages
• Device identifiers and location data (with your permission)
• Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Processing and fulfilling your transportation reservations
• Sending booking confirmations, driver information, and trip status updates
• Responding to customer service inquiries and support requests
• Sending promotional communications if you have opted in (you may opt out at any time)
• Improving our website, services, and customer experience
• Complying with legal obligations, including ICC licensing and insurance requirements
• Detecting and preventing fraud or unauthorized activity
• Analyzing usage patterns to improve dispatch and route efficiency

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:

• Service Providers: Chauffeurs, dispatch personnel, and booking platform providers (Moovs) who require your trip information to provide the service you requested.
• Affiliate Operators: When your trip is fulfilled by an affiliated vehicle operator, we share your pickup address, contact phone, and trip details. These operators are bound by confidentiality obligations.
• Legal Requirements: If required by law, subpoena, or court order, or to protect the rights, property, or safety of Royal Carriage, our customers, or others.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our business assets.

4. Data Retention

We retain personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Booking records are retained for a minimum of 7 years for accounting and legal compliance purposes. You may request deletion of your personal information at any time by contacting us — we will process your request within 30 days, subject to legal retention requirements.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and session state
• Analyze website traffic through Google Analytics (anonymized IP)
• Serve relevant advertising through Google Ads remarketing
• Measure the effectiveness of our marketing campaigns

You can control cookies through your browser settings. Disabling cookies may affect some functionality of our booking system.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-out: Unsubscribe from marketing communications at any time via the link in any email
• Data portability: Request your data in a machine-readable format

To exercise these rights, contact us at info@royalcarriagelimo.com. We will respond within 30 days.

7. Security

We implement industry-standard security measures to protect your personal information, including TLS encryption for data in transit, secure hosting infrastructure, and restricted access to personal data on a need-to-know basis. Payment processing is handled by PCI-compliant third-party processors. No method of transmission over the internet is 100% secure — we cannot guarantee absolute security but we take every reasonable precaution.

8. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. Material changes will be communicated by updating the “Last updated” date at the top of this page. Continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact Us